Client
Krispy Kernel
Industry
Agro-food
Role
Creative Director
Year
2019
A series of vignettes highlight moments in history in which Yum Yum accidentally found itself at the epicenter of important events.
A special micro site serves as the home base for the animated stories which are subsequently shared regularly over the year via targeted programmatics and social media.
Yum Yum is a serious brand that does not take itself seriously
A web site serves as a proactive media hub – a home base for a series of media releases throughout the year. Multiple short vignettes are promoted via programmatics in the form of native ads, in-stream and pre-roll video and rich-media banners promote each story and invite viewers back to the site for more fun.
When it came time to celebrate 60 years of Yum Yum, Attitude's strategy was to use humour to positively reinforce the family-run brand's Quebec origins.
Throughout the year, a competition and a digital media plan was in place to promote the brand's 60th anniversary using the website as main piece of the campaign.
