I helped 1642 define a voice for their packaging of a quality soda innovator by crafting a fresh, handmade illustrations. Unique sparkling sodas created with natural ingredients, a delightful experience in flavours and amazing taste. A beautiful inspiration to draw: Just imagine the delicious opportunity.
(Pictures by Michael Abril)
The young Montreal company decided to focus on quality and taste. 1642 adopts a brand new brand image signed Attitude Marketing to promote their difference: bottle pasteurization, natural sugars, natural flavors and highly recyclable containers.
Rethinking and changing the way we consume.
Drink less but better.
1642 does the opposite of the big manufacturers who dominates the market: "We believe that in 2018, plastic bottles no longer need to be, we also promote small quantities and have fun. We also wanted to focus on what we do differently. We are often compared to multinationals when we do the opposite of what they do. It was important for us to show it in our image ", insists Bastien Poulain
A new Brand direction that creates a relevant customer experience.
The design team made use of original illustrations and premium print stock that features the reflective properties of precious metals to align the packaging with the product's premium ingredients.
Crafted by hand
The experience absolutely met the expectations of the client and succeeded in making a solid change and better point of purchase visibility. All my illustrations were made from a detailed handmade work, botanical drawings were my passion from long time ago, what a beautiful opportunity to enlighten each trace with this noble drink.
