Client
Clark's | Cordon Bleu
Industry
Agrifood
Role
Art Direction - Creative Lead
Year
2020
In this campaign, Clark beans took center stage as the essential ingredient for a memorable brunch experience. Our goal? To reimagine beans as the heart of brunch through a lively, immersive approach that brought this everyday staple to life.
(Photography by Michael Abril)
In "The Art of Brunch" by Clark, I took on the creative lead role, crafting a 360-degree experience that transformed a simple bean into a moment of joy, shared across breakfast tables nationwide.
The "Art of Brunch" campaign unfolded as a full 360-degree experience, making Clark beans the star across multiple channels. With vibrant video spots showcasing irresistible brunch dishes, we invited viewers to see beans as an essential part of joyful gatherings. On social media, playful imagery encouraged fans to share their own creations, building a community around Clark. In-store, eye-catching POP displays highlighted the versatility of beans, while a visually rich website offered recipes and tips, transforming every interaction into a flavorful invitation to brunch with Clark.
Across every medium, from in-store materials to social media, we reinforced the idea that Clark beans elevate brunch gatherings. POP displays, rich in colorful and engaging visuals, highlighted recipe ideas, while digital and social campaigns encouraged audiences to share their own brunch creations, fostering a community around Clark.
Sketches
Final Shoots
Through a seamless blend of video spots, a captivating website, social media engagement, and dynamic in-store promotions, Clark beans established a powerful connection with brunch enthusiasts. The digital presence extended the campaign’s reach, inviting users to explore recipes, share their own brunch setups, and engage with the brand in real time. This 360-degree approach elevated Clark beans to brunch essential status, positioning them as a staple for warm, shared meals and capturing the hearts of food lovers both online and at the table.
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