The "Art of Brunch" campaign unfolded as a full 360-degree experience, making Clark beans the star across multiple channels. With vibrant video spots showcasing irresistible brunch dishes, we invited viewers to see beans as an essential part of joyful gatherings. On social media, playful imagery encouraged fans to share their own creations, building a community around Clark. In-store, eye-catching POP displays highlighted the versatility of beans, while a visually rich website offered recipes and tips, transforming every interaction into a flavorful invitation to brunch with Clark.